The adidas Group has redesigned its brand identity to form the adidas Company. The change was made in aims of fusing its two faces—sports and corporate—under one visually arresting umbrella. Read More
Make this your best year yet with advice and motivation from these world-class athletes.
We all start the year with fresh energy and determination to uncover our best selves. But come February, most of us have already run out of willpower and gone back to our tried-and-true ways. Read More
The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward