Alconn is an integrated services company specializing in wireless/wired connectivity, networking, cloud and cybersecurity.
Through the design of a Brand Identity we have identified the main objectives of Alconn, we have defined a clear message direct to their target audience (business and public administrations).
The entire visual system is specifically designed to reposition Alconn as the leading brand of system integrator in Italy.
After the inspiration stage, we undertook the direction of the brand values, we have begun to draw some sketches of visual concepts.
Exploring the shape of the triangle, a symbol of stability and authority, also the shape of the letter A which provides an element of distinction and recognibility to the Alconn brand.
Visuals and icons from the connectivity business helped define a concept that aligned all of these ideas into one simple solution.
The concept we focused on is finding a simple icon capable of containing the three key concepts that can communicate the values of Alconn: the signal repeater, the fiber or cable connection symbol and the letter A.
The concept we focused on is finding a simple icon capable of containing the three key concepts that can communicate the values of Alconn: the signal repeater, the fiber or cable connection symbol and the letter A.
