A hugely talented motocross rider, German teenager Simon Längenfelder is determined to realise his dream of becoming a world champion.

We created his personal logo and implemented the identity project with an aggressive and edgy style, just like his impeccable riding style.

The official merchandising produced will be presented and sold for the first time during the MXGP of Germany 2022.

  • Rider Identity
  • Logo Design
  • Social Launch